Hidjrah is a lifestyle brand for the children of the world to be able to Play, learn & believe in the present and the future. For the parents who values design and style but most importantly – toys and decor that are for a better future, free from toxins with the earth in mind.


Hijdrah is founded by myself, Enise Johansson, a mother of 3 active children (which might be the reason why I drink way too much coffee). When I’m not on the playground, cleaning or working, I’m painting pots and planting cacti. 


The ideas and design of the products comes from myself and my talented designer Aminah Eleonora (whom – by the way – prefers tea over coffee).

With the Scandinavian minimalistic style and values in mind, we design products that are handmade, sustainable, non-toxic and well thought out in order to provide the children with valuable toys.


When buying from us, you support a dream and a vision, however you’re not only supporting myself but the many women I work with. These women are a part of the HIDJRAH concept – they are women who work in order to support their families and we prioritize to make sure they have fair and just wages and working conditions.


The HIDJRAH collections consists of wooden toys, decor, storage and more. We hope with this passion to be able to keep expanding the range of products, even more, to be able to provide families with a even larger collection of items that will provide the children with play, peace & pleasure.


With love,